Sage CRM is an integrated sales, marketing, customer support and call center automation solution. Sage CRM is completely Internet and WAP enabled, providing users access anytime, anywhere via a Web browser or wireless device, such as a PocketPC or WAP enabled mobile phone. Sage CRM integrates with Sage Accpac ERP and Sage Pro Series "out-of-the-box" providing authorized Sage CRM users efficient access to vital customer, partner and related transactional data.

Full integration to other business-critical solutions you use every date, such as Microsoft Outlook and Lotus Notes, as well as proprietary systems ensure that CRM is a complete portal to all the data and applications you count on to help you manage your business.

Sage CRM V7.0 provides even tighter integration with Sage Accac ERP giving everyone in your organization enhanced access to critical business information. Read More.

What's New in SageCRM V7.0 (PDF)

Sage CRM: Video Overview

Five Ways Sage CRM Delivers Value to the Finance Team (PDF)

CRM: A Business Imperative During the Global Economic Downturn (PDF)
 

CRM And The Customer Experience
In today’s highly competitive global marketplace, customer loyalty is a key element of business success. Businesses looking to increase profitability must focus on increasing customer satisfaction and retention while reducing unnecessary expenses.

The challenge lies in building and retaining customer loyalty in the modern economy, where shopping around has never been so fast and easy. The Internet allows companies to keep customers’ more informed, resulting in increased expectation levels, making it far more difficult to keep them loyal. Previously, companies with deep pockets held a decisive business advantage with the ability to reach more people at greater distances, and at reduced costs. The Internet, and other dramatic technological breakthroughs have created opportunities for small and mid-market businesses to reach out to those same prospects. Companies today must find creative ways to increase customer satisfaction, and the value of the relationship they provide to the client without increasing costs.

Truly customer-centric organizations attempt to ensure that customers have a consistent, satisfying, and personalized experience when interacting with the organization. Regardless of whether they are dealing with representatives from sales, customer care, support, or how they choose to interact with you- face-to-face, by phone, or online through the web or email. Further complicating this business practice is that the tremendous information gathered by modern organizations is scattered across multiple databases in different internal functional organizations such as marketing, customer support, sales, accounting and operations. As a result, most organizations have large quantities of information gathered, but its value is only minimally realized because employees don’t have access to all the information needed to provide superior service. Sage CRM, part of the Sage suite of end-to-end e-business management solutions, provides small and medium sized businesses a single portal to all customer information in a single place, while making the information easily accessible to everyone who requires access from the desktop, the Internet, or wireless device. Sage CRM ensures that customers will have a personalized, consistent, and satisfying experience in every contact they have with the company-regardless of where they touch the company or what means of communication they use.

The result is increased customer satisfaction, loyalty and dramatic increases in organizational efficiency, resulting in higher revenues and lower costs.